Optimalisasi Prediksi Biaya Komisi Penjualan Mobil Menggunakan Metode Monte Carlo

Abstract

Sales are the main source of income for every company. Every company in marketing a product, should control the potential market for profit. Predicting the number of sales is important in analyzing sales progress. This study aims to assist companies in predicting car sales and car commission cost budgets based on sales data from the previous year.The data used in the study are car sales data for 2017 and 2018 in the Arengka Automall Pekanbaru Showroom (SAA Pekanbaru).Data processing in research uses the Monte Carlo method.The results of tests that have been carried out state that car sales by Marketing within 1 year resulted in an average accuracy rate of 94% and sales commission fee of Rp 411.000.000.From these results in accordance with calculations performed manually so that with a large accuracy value, the application of the simulation using this Monte Carlo Method feasible to be applied by companies in future decision making to plan the estimated budget for the cost of a car sales commission and as a means to assess Marketing performance at SAA Pekanbaru.