Post-earthquake strategic tourism plan for the municipality of bolívar, Manabí, Ecuador

Abstract

The objective of this research is to improve tourist management after the earthquake on April 16, 2016 in the Bolívar canton, by proposing a strategic plan that responds to existing problems. The methodology employed consists of four phases: (1) post-earthquake diagnosis; (2) determine the main strengths, weaknesses, threats, opportunities and strategic positioning of the territory; (3) identify strategies based on long-term sustainable tourism planning; and the (4) proposal of the strategic plan, which as a result allowed the identification of 9 programs supported by 19 projects aimed at the improvement and reactivation of tourist attractions, basic services and commercialization.