The Ecological Sports Tourism Tourists Behavior Investigation—The Case of Liuxi River National Forest Park in Guangzhou

Abstract

In recent years, forest park becomes ecological sports tourism tourists’ preference travel destination. The article using the questionnaires and factor analysis to analyze the customer behavior motivation of ecology sports tourists in Guangzhou Liuxi river forest park. Based on the research, we can find: after the ornamental tourist motives, sports leisure motivation becomes one of the important motivations of ecological sports tourism tourists. Secondly, ecological sports tourism tourist consumption intention will be obvious, but the consumption level is not high. Thirdly, safety satisfaction is a general level of the ecological sports tourism tourists. The factors that influence tourist motivation and satisfaction degree include the ecological environment, ecological sports tourism facilities, ecological cultural conditions and the ecological sports services. Therefore the paper puts forward some advice to improve the ecological sports tourism theme features of infrastructure, service content and service level.