The nature of independent travel

Abstract

Independent travel is an important and growing sector of worldwide tourism. This study examines the extent of travel planning by independent travelers, the extent to which travel plans are actioned, and the temporal sequence in which vacation elements are chosen. In-depth case studies were completed on 20 international travel parties who were first-time visitors to New Zealand. Travel parties were interviewed at both the beginning and the end of their vacations. Using an inductive-deductive process of research, a series of propositions was developed and tested using pattern-matching procedures. The study demonstrates that the motivations for independent travel are reflected in the decision processes adopted by independent travelers. Three characteristics are identified that distinguish the nature of independent travel: the traveler experiences an evolving itinerary, the traveler is willing to take risks in selecting vacation elements, and the traveler possesses a desire to experience the unplanned.