Digital Infrastructure of Commercial Banks with Special Reference to Vellore District

Abstract

Digital Infrastructure has taken place in each and every industry in today’s modern world. Banking has been a backbone to many businesses in the past as well as in the present times. Digitalization of all traditional banking activities and services paves the way for the new concept. This helps the banks to satisfy its customers to the core and delight them. Digitalization benefits the customers for making online deposits, online payments, and online money exchange, account opening, bill payment and tracking of account activity. Though digitization has many benefits, it has its own limitation that still exists. This study focuses on the merits and disadvantages of the digital infrastructure of banks to its customers. For the purpose of the study primary data has been collected with the help of questionnaire and secondary data has been collected from books and journals. This study uses percentage analysis and chi-square test for the purpose of data interpretation. The outcome of the study will help the banks to know their customers better and to maintain its performance in digital field.