Analyzing Factors Influencing Continuance Intention of E-Payment Adoption Using Modified UTAUT 2 Model on Sakuku Application

  • Khalilah N
  • . I
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Abstract

Where its use has grown not only for communication but also for business, ordering transportation, buying goods and making transactions. With the increasing use and development of the use of the internet, it has an impact on technological developments in other fields, namely in the financial sector which leads to financial innovation with modern technology in the field of services called Financial Technology (Fintech). Fintech has various types of sectors according to their utilization, one of which is the payment sector through electronic money media. The value of electronic money transactions in Indonesia at Bank Indonesia was recorded at 173,825,919 at the beginning of 2019.The number had increased by 6.62% from December 2018 with the amount of electronic money in circulation at 167,205,578. the growth of electronic money is in line with the program being carried out by the government through Bank Indonesia namely the 'Gerakan Nasional Non-Tunai' (GNNT). One of the e-payment that emerging in Indonesia is Sakuku that is managed by Bank Central Asia (BCA). Sakuku application as the object of this research is e-payment with the concept of mobile applications in Indonesia. Sakuku application uses QR Code technology to make payments to merchants and outlets that have collaborated. Sakuku has many merchants, based on the table listed on Bank Central Asia's website, to date there are 26,972 Sakuku merchants spread throughout Indonesia. There are also e-commerce merchants like blibli.com and Bhinneka.com.In addition to making purchases through the QR Code, Sakuku has other features such as balance info, transaction mutations, topping up, transferring, making transfers to fellow Sakuku users, do split bills, and cash withdrawals at BCA ATMs that have the Sakuku logo without a card and the need become a BCA customer. according to a survey conducted by Iprice, Sakuku is included in the top 10 e-wallets in Indonesia. Sakuku application is electronic money in a mobile application that has many downloads of more than 1 million, and starting in early 2019 in the first quarter, Sakuku has as many as 628 thousand active users. Compared to the previous year from the BCA secretary interview in the keuangan kontan article, active users of Sakuku in 2018 had 500 thousand active users. This means an increase in active users of Sakuku BCA in Indonesia. The growth of Sakuku still allows upgrading the Sakuku application to increase future positions. With the increasing growth of Sakuku in Indonesia, several factors influence it. Therefore, this study is necessary to be conducted. The study aims to know the factors influencing continuance intention of Sakuku adoption in Indonesia and to test if there are significant differences in behavior in terms of age and gender. From the results of the literature search, this

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Khalilah, N. S., & . I. (2020). Analyzing Factors Influencing Continuance Intention of E-Payment Adoption Using Modified UTAUT 2 Model on Sakuku Application. The International Journal of Business & Management, 8(1). https://doi.org/10.24940/theijbm/2020/v8/i1/bm2001-065

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