Journal ArticleOPEN ACCESS

Factors Affecting Mass Customization and the Positively Impact on Customer Re-purchase Intention in Logistics Service Companies

  • HSU Y
  • VU NGUYEN L
International Review of Management and Business Research (2018) 7(2) 434-448
DOI: 10.30543/7-2(2018)-12
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Abstract

Abstract Aims to investigate factors affecting mass customization and the impact on customer re-purchase intention

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APA

HSU, Y., & VU NGUYEN, L. (2018). Factors Affecting Mass Customization and the Positively Impact on Customer Re-purchase Intention in Logistics Service Companies. International Review of Management and Business Research, 7(2), 434–448. https://doi.org/10.30543/7-2(2018)-12

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