Eco-Strategy: Towards a New Generation Managerial Model Based on Green IT and CSR

Abstract

The sustainable development strategy in the management of information and communication technology (ICT) is an advanced research sector which provides a theoretical framework for integrating social and environmental responsibilities of business in the development and implementation of the management strategy. This article offers an original management model that integrates the Corporate Social Responsibility (CSR) approach and Green IT, which enables decision makers, governance and strategic alignment of ICT, business and sustainability. The model offers a new vision of decision making through economic opportunities and increasing pressure from stakeholders. This paper reveals the strategic relevance of the model, on the basis of a literature review, and provides guidelines for sustainable business development of effective management systems, and improvement of the economic, social and environmental performance of companies. The proposed framework provides a new generation managerial approach to ICT management strategy that we call "Eco-Strategy". [ABSTRACT FROM AUTHOR] Copyright of International Journal of Computer Science & Information Technology is the property of Academy & Industry Research Collaboration Center and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)