CUSTOMER PERCEPTION WITH RESPECT TO ONLINE FOOD DELIVERY

Abstract

The development in internet and E-business has boosted the usage of food delivery channels. In today’s generation more people are getting connected through mobile applications and are using these apps to trade. Traditional business strategies are being changed to new online marketing strategies to meet the customer needs and preferences. The internet is used to advertise and market new products; this gives customers a large variety of products or services to choose from. This study aims for the discussion about the customer perceptions over food delivery system, that too online in Bangalore. 224 respondents were taken to conduct the study. This research is focused to study and analyze those customers who are already using different portals of online food delivery.