Untrustworthy News and the Media as “Enemy of the People?” How a Populist Worldview Shapes Recipients’ Attitudes toward the Media

Abstract

A common feature among populist parties and movements is their negative perspective on the media’s role in society. This paper analyzes whether citizens with a populist worldview also hold negative attitudes toward the media. From a theoretical point of view, the paper shows that both the anti-elite, anti-outgroup and people centrism dimension of populism contradicts the normative expectations toward the media. For instance, the assumption of a homogeneous people and the exclusion of a societal outgroup is incompatible with a pluralistic media coverage. The results of a representative survey in Germany predominantly confirmed a relation between a populist worldview and negative media attitudes. However, the three populism dimensions influenced the evaluations not in a consistent way. A systematic relation could only be found for antielite populism, which is negatively associated with all analyzed media evaluations such as media trust or satisfaction with the media’s performance. This indicates that in a populist worldview, the media are perceived as part of a detached elite that neglects the citizens’ interests. However, the results confirm the assumption of a natural ally between populism and tabloid or commercial media. Individuals with people centrist and anti-outgroup attitudes have higher trust in these media outlets.