Consumer psychology in Colombia: A bibliometric review of the indexed scholarly publications

Abstract

Consumer psychology is an applied field that uses theoretical approaches to psychological science to understand consumer behavior. Historically, consumer psychology has been developed primarily in the United States and now strengthened in other countries. However, the contribution of Colombia to the field has not been studied yet. For this reason, a bibliometric analysis of the academic production in consumer psychology was carried out in Spanish by authors affiliated to Colombian institutions. It was selected a sample of 74 academic articles that addressed certain aspect of the field, published in scientific journals indexed in the following databases: Redalyc, DOAJ, Psicodoc, Scopus, Scielo, Web of Science and Google Scholar. The following descriptors were used in the search: psychology, consumer, Colombia, consumer psychology, consumer behavior and consumption. It was showed that production has grown steadily in recent decades and this starts to impact by means of citations. However, this is a national production that still requires greater international collaboration for its consolidation.