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A Comparative Study on Behavioral Determinants of Fast-Food Consumption Behavior among Undergraduates in Kelantan, Malaysia

  • Sumardi N
  • Yun T
  • Marathandi R
  • et al.
International Journal of Academic Research in Business and Social Sciences (2022) 12(9)
DOI: 10.6007/ijarbss/v12-i9/14607
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Abstract

… attitude, behavioural intention, subjective norms and perceived behavioural control towards the fastfood consumption behaviour among students from Faculty of Entrepreneurship and …

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APA

Sumardi, N. A., Yun, T. Y., Marathandi, R., & Mohd Najib, S. N. (2022). A Comparative Study on Behavioral Determinants of Fast-Food Consumption Behavior among Undergraduates in Kelantan, Malaysia. International Journal of Academic Research in Business and Social Sciences, 12(9). https://doi.org/10.6007/ijarbss/v12-i9/14607

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