PERAN KOMUNIKASI ANTARBUDAYA DALAM MENINGKATKAN KINERJA PEGAWAI RADIO REPUBLIK INDONESIA (RRI) DI KOTA MEDAN

Abstract

Seeing how important RRI is in the broadcasting world in the city of Medan, of course, the quality of employee performance must be the main and very interesting topic to discuss, because judging by the number of ethnic groups in RRI Medan, there are 6 (six) of them Javanese, Malay, Batak, Mandailing, Karo and Minang from different departments, of course, it is not easy to combine their respective opinions and cultures in building good performance of each employee. This study aims to determine and analyze the role of intercultural communication in improving employee performance at RRI Medan. The method that the researcher uses in this research is descriptive qualitative, the data collection technique used is primary data, namely observations and interviews and secondary data in the form of books, journals, scientific works and various other writings. The results of the research that the authors get are that the role of intercultural