Role of Web Mining in E-Commerce

Abstract

E-commerce is all about carrying out business on the Web. It is about carrying out transactions, essentially buying and selling products and services by consumers and businesses respectively, on the web. Web is one of the largest sources of information, collection of many files stored in different web servers and its size is also growing rapidly. E-Commerce not only keep your business up and running but also make it tough to stand in the competitive world of e-business. E-commerce has provided a cost efficient and effective way of doing business in the web. Web mining is the application of data mining techniques to discover and extract useful and interesting information from the Web.