Moral metaphorical effect of cleanliness on immoral workplace behaviors: Environmental cleanliness or self-cleanliness?

Abstract

Cleanliness connotes cleanness, hygiene, and beauty. Physical cleanliness is also a metaphor for moral purity, as proposed in recent literature. However, cleanliness means not only physical cleanliness but also environmental cleanliness. The article proposes that environmental cleanliness and physical self-cleanliness may metaphorically influence immoral behaviors in the workplace, and their effects may be different. The current study conducted a 2 (environmental cleanliness: clean vs. dirty) × 3 (self-cleanliness: hands-cleansing vs. face-cleansing vs. non-cleansing) between-subjects field experiment with employees as participants in a Chinese enterprise. One-hundred-seventy-seven employees volunteered to participate in the experiment. It was found that a clean workplace, rather than physical self-cleansing, renders harsh moral judgment regarding immoral workplace behaviors. The participants were less willing to accept immoral workplace behaviors in a clean environment than in a dirty environment, while self-cleanliness (hands-cleansing or face-cleansing vs. non-cleansing) had no significant influence on employees’ moral judgments of immoral workplace behaviors. In addition, the significant effects of environmental cleanliness were found in all the ten dimensions of immoral workplace behaviors. The findings reveal the metaphorical association between environmental cleanliness and the concept of higher social moral norms, and confirm that environmental cleanliness is a key factor leading to moral metaphorical effects. This result provides unique insight to the social significance of environmental cleanliness, and has important implications to prevent immoral workplace behaviors. A theoretical framework is proposed to explain why environmental cleanliness is more likely to affect moral judgment involving organizational interests than self-cleanliness. Considering most previous research has been done with samples of college students, this study is especially valuable through a field experiment on actual employees.