Application of Customer Relationship Management (CRM) practices in Hotel Industries: A Review

Abstract

Customer Relationship Management (CRM) established unlimited attention in recent business scenario. It is considered as a tool of resolution to enormous scope. Due to the competitive environment, CRM is crucial and becomes strength for any industry's performance. Though, limited efforts have done that reveals the relationship between CRM dimensions with service sector. Thus from Hotel Industry, the study helps to identify CRM practice in Hotel Industries for the future perspective of Customers and Hotels, yet it becomes easy and effective to build a long term relationship with customers. This paper assists not just to explain the affiliation, however also to clarify the supportive part of marketing abilities in this connection.