Pengaruh E-Service Quality Terhadap E-Repurchase Intention dengan E-Consumer Satisfaction sebagai Variabel Intervening pada E-Commerce Bukalapak

Abstract

Technological developments in the digital era are growing rapidly, with an important role played by technology in people's daily activities, including online shopping activities. The high number of e-commerce activities and the high level of visits to e-commerce sites represent the level of competition in the e-commerce industry and the high interest in buying on e-commerce platforms. Bukalapak has experienced a quite crucial decline, namely Bukalapak's monthly site visits which have continued to decline significantly since the first quarter of 2019. This study aims to determine the effect of E-Service Quality on E-Repurchase Intention mediated by E-Consumer Satisfaction on E- -Commerce Bukalapak. This type of research is quantitative research using descriptive analysis. The total number of respondents used in this study was 400 with the criteria of having made a purchase at Bukalapak at least once. The sampling technique used is non-probability sampling with purposive sampling and a Likert scale. The data analysis used was PLS (Partial Least Square) using SmartPLS 3.0 software. The results stated that E-Service Quality had a positive and significant influence on E-Repurchase Intention. E-Service Quality has a positive and significant influence on E-Consumer Satisfaction. E-Consumer Satisfaction has a positive and significant influence on E-Repurchase Intention. E-Service Quality has a positive and significant influence on E-Repurchase Intention through E-Consumer Satisfaction.