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A Transaction Cost Analysis of the Impact of Stack Trains on Steamship Lines’ Sales Force Governance Decisions

Springer Nature, (2015), 332-338
DOI: 10.1007/978-3-319-11885-7_79
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Abstract

The impact of a maritime quest for efficiency — the stack train — is investigated for its impact on the make-or-buy sales force decision facing steamship lines. This manuscript reports the results of an estimated econometric logit choice model, based on Transaction Cost Economics considerations. Results are summarized and implications are derived.

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Stapleton, A. H. M. (2015). A Transaction Cost Analysis of the Impact of Stack Trains on Steamship Lines’ Sales Force Governance Decisions. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 332–338). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_79

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