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An investigation on the role of Visual Merchandising Displays in the promotion of traditional apparels. An evidence from retailing the Asante Kente apparel in Ghana.

  • Ofori-Okyere I
Archives of Business Research (2016) 4(6)
DOI: 10.14738/abr.46.2571
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Abstract

… “The presentation of a store/brand and its merchandise to the customer is made possible … storefront (signs, marquee, entrances and window displays), store layout, store interior (fixtures)…

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APA

Ofori-Okyere, I. (2016). An investigation on the role of Visual Merchandising Displays in the promotion of traditional apparels. An evidence from retailing the Asante Kente apparel in Ghana. Archives of Business Research, 4(6). https://doi.org/10.14738/abr.46.2571

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