A Bibliometric Review of Revenue Management in the Tourism and Hospitality Industry, 1989–2021

Abstract

This study aimed to examine the conceptual development, trends, and intellectual structures in the literature on revenue management in the tourism and hospitality industry. This study applied the bibliometric review method to analyze 1165 Scopus-indexed documents. Descriptive analyses, citation analysis, co-citation analysis, and keyword co-occurrence analysis were used to investigate the intellectual structure of the revenue management literature. The concept of revenue management literature has been globally examined since 2008 with greater interest over time. According to co-citation analysis, three schools of thought are identified, including customer orientation, operational performance, and revenue management technique. Most highly influential documents are conceptual papers. Six dominant topics in the research field of revenue management, including dynamic pricing, tourism, hotel, hospitality, machine learning, and consumer behavior, have recently been examined in the literature. As research in the revenue management literature has shifted to consumer orientation, applying consumer behavior theories to explain revenue management practices is beneficial to provide more significant insights for researchers. In addition, the literature has expanded to include different types of businesses, making it imperative to examine the application of revenue management in each type of business.