Abstract
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Cite
CITATION STYLE
APA
Parment, A. (2014). Marketing to the 90s generation: Global data on society, consumption, and identity. Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity (pp. 1–185). Palgrave Macmillan. https://doi.org/10.1057/9781137440785
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free