The Impact of Global Culture on Javanese Culture in the Craftsmen Society of Earthenware Craft Arts of Pundong, Bantul, Yogyakarta, Indonesia

Abstract

Pundong is craft art centre of Bantul district of the Yogyakarta Indonesia that expors earthenware art products to other countries. An interaction with global culture takes place because of the exporting relationship of the earthenware arts and it results in the modernization in international relationship. A study of the transformation pattern in the cultural sociological theory of Pundong puts the emphasis on both external and internal factors as the transformation element and the component of its formative culture, which are cultural institutions, cultural content and cultural effects. The openness of Pundong society to accept external influence causes cultural shift, especially value system, living pattern and business activity of earthenware art. New pattern develops in Javanese cultural value system in Pundong to adapt to the living pattern they consider as modern. The cultural transformation gets its deep root and influences the behavior of the villagers to win global business competition.