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Authenticity In The Channel

Springer Nature, (2015), 537
DOI: 10.1007/978-3-319-10912-1_180
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Abstract

Authenticity has been well studied in the consumer research realm, as well as in many other academic disciplines such as tourism, communications, politics, religion, anthropology, etc. However, it is mostly absent from the business to business (B2B) literature.

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APA

Beckman, T. (2015). Authenticity In The Channel. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 537). Springer Nature. https://doi.org/10.1007/978-3-319-10912-1_180

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