Analysis on the impact factors of consumers' purchase intention of sports food

Abstract

Along with the development of the modern society, the people's request to the life quantity is also higher and higher and sports have gradually become a trend. An increasing number of people participate in physical exercise and then the demand of sports food is also growing. Based on the survey of the consumers, this study employs the binary Logistics regression method to analyze the factors that influence consumers' purchase intention and make recommendations accordingly from both producers and consumers. The research has important practical significance for sports food production enterprises to develop the market and for consumers to choose sports food.