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Title: Perverse visibilities? Foregrounding non-human animals in ‘ethical’ and ‘sustainable’ meat consumption.

  • Arcari P
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Abstract

The invisibility of meat production operations and their associated non-human animals is commonly understood as a causal factor in the use of non-human animals as food. This paper critically explores this assumption using empirical evidence from a study of producers and consumers of ‘ethical’ and ‘sustainable’ meat in Melbourne, Australia. Rather than challenging meat consumption, I find that increased visibility of non-human animals and their ‘processing’ resettles consumers in ‘improved’ practices of meat consumption. Identifying a failure to address the underlying and persistent normalisation of non-human animals as food, I argue that advocacy and dietary campaigns need to mount a more profound challenge to the status quo regarding both meat and non-human animals.

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APA

Arcari, P. (2017). Title: Perverse visibilities? Foregrounding non-human animals in ‘ethical’ and ‘sustainable’ meat consumption. The Brock Review, 13(1), 24–53. https://doi.org/10.26522/br.v13i1.1317

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