Abstract
Business ecosystems do not occur naturally, it needs an orchestrator to align and govern actors to co-create value and appropriate value. This qualitative action research analyzed the structure and governance of the beekeeping industry in Tanzania. The transaction-based market relations should be changed to a collaborative model by aligning value chain actors in the beekeeping industry through the honey collection centre. Also, the value should be appropriated and shared among participating firms in a fairly and truthful way. The orchestrator should make sure that beekeepers join and stay in the ecosystem. Policymakers, researchers, and organization should adopt the ecosystem-as-structure approach to build and govern a commercial beekeeping ecosystem.
Cite
CITATION STYLE
Tutuba, N. B., Tundui, H. P., & Msamula, J. S. (2020). Governance of the Business Ecosystems to Commercialize Beekeeping Activities in Emerging Markets. Journal of Strategic Innovation and Sustainability, 15(5). https://doi.org/10.33423/jsis.v15i5.3590
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