Improving MSMEs performance through entrepreneurial marketing, entrepreneurial networking, and product innovation

Abstract

This study aims to determine how MSMEs can improve their performance through entrepreneurial marketing, entrepreneurial networking, and product innovation. The research design uses purposive sampling method with a total sample of 135 MSMEs. The data analysis uses multiple linear regression through SPSS to determine whether the three variables affect MSMEs performance. This study explains that the variables entrepreneurial marketing and entrepreneurial networking encourage MSMEs performance improvement. Nevertheless, product innovation does not affect MSMEs performance. This result provides contribution to MSMEs, consumers, and the government about the strategy to improve MSMEs’ product innovation.