Ranking Tourist Attractions through Online Reviews: A Novel Method with Intuitionistic and Hesitant Fuzzy Information Based on Sentiment Analysis

Abstract

Online tourist reviews are the real feeling of tourists after the journey, which have a strong reference value for potential tourists to make travel decisions. However, it is almost impossible for a potential tourist to look through the massive online reviews related to tourist attractions (TAs) so that he/she can make the most appropriate decision. To this end, this paper proposes a recommender system to rank the alternative TAs through online reviews based on aspect-level sentiment analysis and multi-criteria decision-making (MCDM) with intuitionistic and hesitant fuzzy information. In this methodology, the aspects that the experienced tourists concern are extracted from online reviews to construct a three-level evaluation system (including target layer, criteria layer and sub-criteria layer), which not only ensures the comprehensive evaluation of TAs as much as possible, but also reduces the complexity of the decision-making process. Then, the online reviews related to these sub-criteria are transformed into the corresponding intuitionistic and hesitant fuzzy performance scores through aspect-level sentiment analysis. Furthermore, in order to obtain the final ranking result that more in line with the expectations of the potential tourist, the preference information from the potential tourist and experienced tourists is integrated to determine the weights of criteria. Subsequently, the intuitionistic and hesitant fuzzy TOPSIS (IHF-TOPSIS) method is proposed to rank the alternative TAs. Finally, a case study is provided to verify the validity and applicability of the methodology.