According to former Apple, Nest and Google executive Jose Cong, HR’s “dirty little secret” is that “Career growth is incredibly difficult to quantify and measure with a universal performance measurement tool. According to the company’s website, the tool “measures what matters most to employees, then nudges leaders, managers, and employees towards positive behavioral change. AI-driven tools such as these can offer a more unbiased approach to performance evaluation, talent management, and employee recognition using raw data and insights driven by algorithms, and can do it enterprise-wide, taking a truly apples-to-apples view and comparison when it comes to identifying top performers and future leaders.
CITATION STYLE
Buck, B., & Morrow, J. (2018). AI, performance management and engagement: keeping your best their best. Strategic HR Review, 17(5), 261–262. https://doi.org/10.1108/shr-10-2018-145
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