Journal Article

Discovering the Brand Personality of Bonia

  • Hassan H
  • Sade A
  • Low H
International Journal of Business Forecasting and Marketing Intelligence (2019) 5(1) 1
DOI: 10.1504/ijbfmi.2019.10016668
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Abstract

… brand and are likely to purchase its products. The analysis of the findings for brand personality shows that Bonia is perceived as a competent, sincere and sophisticated brand. There …

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Hassan, H., Sade, A. B., & Low, H. X. (2019). Discovering the Brand Personality of Bonia. International Journal of Business Forecasting and Marketing Intelligence, 5(1), 1. https://doi.org/10.1504/ijbfmi.2019.10016668

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