Factors affecting logistics performance in e-commerce: evidence from vietnam

Abstract

The objective of the study is to determine the factors affecting logistics performance in e-commerce in Vietnam. Vietnam's logistics industry with an estimated total value of USD 50-60 billion is currently growing rapidly (20-25%/year) and is forecast to maintain double-digit growth for at least the next 5-10 years, due to the breakthrough of the retail industry with the high penetration of the internet and the trend of online shopping. Research has shown 6 factors that have an impact on logistics performance: customer perception, technology and security, customer protection, electronic payment system, human resources, organization and administration. Analysis of factors affecting logistics performance to propose solutions to improve supply chain quality in e-commerce.