A Study on Customer Relationship Management

Abstract

In today's spirited world organizations are struggling hard to carry out their business successfully with profit its because of tough competition and changes that occurs in the business environment. Customer plays a major role in the market. Success or failure of an organization is depends on the customer so they are in a position to satisfy them. Customer are the important factor for success of the concern so they should have a proper knowledge about their customers. It can be made possible with the use CRM, if the organization able to maintain good relation then it can automatically generate new customer as well as retain the existing customer. By maintaining a relation with customer they can easily identify their valuable customer and as a result they can serve better.CRM act as a important marketing tool for an organization to face the competition and to succeed their business with customers.