NBA e LNB. Uma Análise Comparativa das Estratégias de Marketing e a Influência dos principais Stakeholders

Abstract

This paper pretend to compare the similarities and differences between the marketing strategies of the NBA and LNB based and influence their key stakeholders. For this study, we chose a descriptive analysis of data and information, based on a review of available literature and interviews with characters that involve the two institutions. Through interviews and documents were collected relevant data for the preparation of comparison between the leagues focus of the study. He introduced himself to the end of the study a comparison between NBA and LNB considering its key stakeholders.