HUBUNGAN ANTARA BRAND IMAGE DENGAN MINAT PASIEN UNTUK BEROBAT DI POLIKLINIK ANAK RUMAH SAKIT PKU MUHAMMADIYAH YOGYAKARTA

  • Oktariyani N
  • Marwati T
  • Rosyidah .
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Abstract

Background: One important aspect that should be considered by the hospitals to improve patient medication interest is to build a positive brand image in its society. A brand is believed to be able to improve the communication and interaction with consumers.

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Oktariyani, N., Marwati, T., & Rosyidah, . (2013). HUBUNGAN ANTARA BRAND IMAGE DENGAN MINAT PASIEN UNTUK BEROBAT DI POLIKLINIK ANAK RUMAH SAKIT PKU MUHAMMADIYAH YOGYAKARTA. Jurnal Kesehatan Masyarakat (Journal of Public Health), 5(3). https://doi.org/10.12928/kesmas.v5i3.1073

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