An examination of attitudes in some widespread models of consumer behaviour

Abstract

In Marketing, the study of consumer attitudes as psychological variables, primarily related to the purchasing behaviours, is of main importance for predicting and influencing consumers’ behaviours. The purpose of the study is to summarize the formation and impact of consumer attitudes on purchasing decisions, including the internal and external factors that influence attitudes in some of the classic behavioural models. The analysis is focused on the attitudes considered in these models, based on which their main characteristics are derived and presented in tabular form. The suggested findings contribute to a fuller explanation of the role of attitudes in consumers’ behaviour and their importance in purchasing decisions, respectively.