An Analysis of the critical strategic dimensions for internalization of Brazilian firms in global base-of-pyramid (BOP) markets

  • Spers R
  • Wright J
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Abstract

This paper presents the critical strategic dimensions to operate in international Base-of-Pyramid (BOP) markets. The variables studied are reasons for internationalizing: prices, promotion, distr...

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Spers, R. G., & Wright, J. T. C. (2014). An Analysis of the critical strategic dimensions for internalization of Brazilian firms in global base-of-pyramid (BOP) markets. Brazilian Business Review, 10(2), 25–48. https://doi.org/10.15728/bbr.2013.10.2.2

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