Avoiding Punishment Is Its Own Reward

  • Gross L
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Abstract

The same areas of the brain—in the medial orbitofrontal cortex—are engaged when people receive a reward or avoid a negative outcome.

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APA

Gross, L. (2006). Avoiding Punishment Is Its Own Reward. PLoS Biology, 4(8), e247. https://doi.org/10.1371/journal.pbio.0040247

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