Google web and image search visibility data for online store

Abstract

This data descriptor describes Google search engine visibility data. The visibility of a domain name in a search engine comes from search engine optimization and can be evaluated based on four data metrics and five data dimensions. The data metrics are the following: Clicks volume (1), impressions volume (2), click-through ratio (3), and ranking position (4). Data dimensions are as follows: Queries that are entered into search engines that trigger results with the researched domain name (1), page URLs from research domains which are available in the search engine results page (2), country of origin of search engine visitors (3), type of device used for the search (4), and date of the search (5). Search engine visibility data were obtained from the Google search console for the international online store, which is visible in 240 countries and territories for a period of 15 months. The data contain 123 K clicks and 4.86 M impressions for the web search and 22 K clicks and 9.07 M impressions for the image search. The proposed method for obtaining data can be applied in any other area, not only in the e-commerce industry.