Pengaruh Work-Life Balance terhadap Employee Performance Melalui Employee Loyalty pada Perusahaan Manufaktur PT Boma Bisma Indra

Abstract

Penelitian ini mengkaji pengaruh work-life balance terhadap employee performance melalui employee loyalty pada PT Boma Bisma Indra. Work-life balance dianggap sebagai faktor penting dalam menciptakan lingkungan kerja yang sehat dan produktif, yang dapat memperkuat loyalitas serta meningkatkan kinerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 40 karyawan tetap perusahaan. Analisis data dilakukan menggunakan metode Partial Least Squares (PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif dan signifikan terhadap employee loyalty, dan loyalitas tersebut secara positif memengaruhi employee performance. Selain itu, employee loyalty terbukti secara signifikan memediasi hubungan antara work-life balance dan employee performance. Temuan ini menegaskan pentingnya menjaga keseimbangan kerja-hidup tidak hanya untuk meningkatkan loyalitas, tetapi juga untuk mendorong pencapaian kinerja yang optimal. Oleh karena itu, disarankan agar perusahaan mengimplementasikan kebijakan dan membangun lingkungan kerja yang mendukung work-life balance sebagai bagian dari strategi manajemen sumber daya manusia. Penelitian ini memberikan kontribusi terhadap bidang manajemen sumber daya manusia, khususnya dalam konteks perusahaan manufaktur di Indonesia.This study explores the influence of work-life balance on employee performance through employee loyalty at PT XXX. A good balance between work and personal life is considered an important factor in creating a healthy and productive work environment, which can strengthen employee loyalty and improve performance. This research uses a quantitative approach by distributing questionnaires to 40 permanent employees of the company. The data were analyzed using the Partial Least Squares (PLS) method with the help of SmartPLS software. The results show that work-life balance has a positive and significant impact on employee loyalty, and in turn, employee loyalty positively affects employee performance. Furthermore, employee loyalty is found to significantly mediate the relationship between work-life balance and employee performance. These findings highlight the importance of maintaining work-life balance not only to increase employee loyalty but also to improve performance outcomes. It is suggested that companies implement policies and build work environments that support work-life balance as part of their human resource strategy. This study contributes to the literature on human resource management, especially in the manufacturing context, and provides practical insights for managers in developing effective strategies to enhance both employee well-being and organizational performance in competitive business environments.