The Impact and Implication of New Media on the Pattern Development of Art Exhibitions and Art Appreciation

Abstract

With the advent of the information age, the influence of new media has penetrated all aspects of our lives. An art form based on new media was gradually born. We found that new media has brought tremendous changes to artists' creative methods and presentation methods in the development process. At the same time, the way people watch the exhibition has also undergone subtle changes. This research aims to explore the influence of new media on the form and content of art exhibitions and analyze the changes in the way of viewing exhibitions in the new media environment from the perspective of the audience, and at the same time combine the different perspectives of art culture and economics and commerce to carry out theoretical explanations. In order to achieve this goal, a systematic literature review was used. Industry reports, news reports, journal papers, and other data related to the development of new media in recent years will be used to support the analysis of this article. Our research has found that new media can give art exhibitions rich inspiration and more possibilities, and come to the conclusion that new media has a vast and multi-dimensional influence on art exhibitions in terms of exhibition methods, business models, and communication forms. Interpreting works of art and interacting with works of art provide new possibilities. Based on this result, this research has essential reference significance, which can be well practiced in the planning and promotion of exhibitions and art sales in the new media era, and has more excellent reference value for new forms of artistic expression.