Journal ArticleOPEN ACCESS

The Relationship Between Marketing Mix and Customer Loyalty among Malaysian Smartphone Users

  • Abd Rahim N
  • Abu Bakar M
  • Muhamed A
  • et al.
International Journal of Academic Research in Business and Social Sciences (2022) 12(1)
DOI: 10.6007/ijarbss/v12-i1/12196
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Abstract

… proved, a higher price may hinder consumer loyalty because it may not be an indication of … described in order to increase customer loyalty and brand awareness. In addition, companies …

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APA

Abd Rahim, N. N., Abu Bakar, M. Z., Muhamed, A. A., Mat Halif, M., & Hassan, M. F. (2022). The Relationship Between Marketing Mix and Customer Loyalty among Malaysian Smartphone Users. International Journal of Academic Research in Business and Social Sciences, 12(1). https://doi.org/10.6007/ijarbss/v12-i1/12196

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