Participation Rates in a Worksite Wellness Program Using E-Mail Wellness Messages

Abstract

The purpose of this study was to determine which days of the work week had the largest rate of opened e-health messages, whether detailed or basic e-health messages were more likely to be opened, if motivation influenced the rate of message opening, and if the rate of opening messages declined over time. Ninety-one city employees (52 male and 39 female) of a medium-sized Midwestern city in the United States participated in the study. Participants were divided into four groups according to desire to receive wellness email messages and amount of information provided in the message. These groups were motivated-detailed (n=25), motivated-basic (n=23), unmotivated-detailed (n=20), and unmotivated-basic (n=23). A total of 38 weekly messages focused on one of seven dimensions of wellness: physical, intellectual, emotional, spiritual, social, environmental, or occupational wellness. The basic e-health message consisted of an e-mail with health tips for the specific topic; whereas the detailed message included the basic message plus links to games, surveys, and websites to supplement the basic message. A total of five to six e-health messages for each wellness dimension were sent by a scheduled rotation. Day of the week showed no differences in frequency of opening messages Employees who wanted to receive the messages were more likely to participate. Basic messages were more likely to be opened. Overall, there was a steady decline in the number of messages opened. It was concluded that sending basic e-health messages any day of the week to employees who desire such information may be most effective.