Importing Clothing Made from Recycled Textile Materials? A Study of Retailers’ Sourcing Strategies in Five European Countries

Abstract

This study examined retailers’ sourcing strategies for clothing made from recycled textile materials in the five largest European clothing retail markets (i.e., the UK, Italy, France, Germany, and Spain), given the increasing availability of such products. The multivariate analysis of variance (MANOVA) was conducted based on the detailed country of origin and product assortment information of thousands of such clothing items for sale in these five EU countries from January 2021 to May 2023. The results show that EU retailers sourced clothing using recycled textile materials diversely from over 40 developing and developed countries across Asia, America, Europe, and Africa. The geographic location of supplying countries statistically affects the detailed assortment of recycled clothing that EU retailers import. However, apart from assortment diversity, no statistical evidence indicates that developing countries had advantages over developed ones regarding product sophistication, replenishment frequency, and pricing in the five EU markets. The study’s findings offer new insights into the business aspects of recycled clothing and reveal promising global sourcing opportunities for such products. The results also imply a potentially significant shift in global apparel trade patterns as retailers embrace fashion circularity and expand sourcing clothing made from recycled textile materials.