Information-Communication Strategy in Special Library: The Main Aspects for Development

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Abstract

The article is devoted to the trend of expanding the range of information products and services prepared by special libraries, which leads to the need to bring information about them to interested target audiences. The article considers the marketing aspects of the implementation of the information and communication strategy, the use of the modeling method is justified, also presented the main stages of the development of a communication strategy.

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APA

Nazarov, M. V. (2022). Information-Communication Strategy in Special Library: The Main Aspects for Development. Scientific and Technical Information Processing, 49(1), 35–38. https://doi.org/10.3103/S0147688222010075

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