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Influence of Message Framing and Product Type of Metaphorical Ads on Advertising Preference

  • Yang C
Psychology and Behavioral Sciences (2015) 4(2) 79
DOI: 10.11648/j.pbs.20150402.17
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Abstract

Page 1. Psychology and Behavioral Sciences 2015; 4(2): 79-89 Published online April 8, 2015 (http://www.sciencepublishinggroup.com/j/pbs) doi: 10.11648 / j . pbs . 20150402.17 ISSN: 2328-7837 (Print); ISSN: 2328-7845 (Online) ...

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Yang, C.-M. (2015). Influence of Message Framing and Product Type of Metaphorical Ads on Advertising Preference. Psychology and Behavioral Sciences, 4(2), 79. https://doi.org/10.11648/j.pbs.20150402.17

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