Analisis Efisiensi Saluran Pemasaran Komoditas Salak Pondoh di Desa Girikerto Kecamatan Turi Kabupaten Sleman Yogyakarta

Abstract

The purpose of this research is to analyze the pattern of salak pondoh marketing channels, marketing margins, farmer profit sharing, marketing efficiency, factors that influence marketing analysis and analysis between marketing analysis with efficiency standards. The choice of research location was determined purposively (purposive sampling). Sampling of respondents using the simple random sampling method in which the researcher selects the sample by giving equal opportunity to all members of the population to be determined as sample members and the determination of the respondent's research using the Slovin method with the number of respondent farmers is 93 while the merchant respondents are determined by snowball sampling based on information from previous respondents of 33 merchant respondents. The analysis of marketing analysis uses. Descriptive methods to determine channel patterns in the area and quantitative methods for marketing margin analysis, farmer share analysis, efficiency analysis, multiple linear regression and analysis. One sample T-test difference. The marketing margins for each pattern I, III, III and IV are respectively Rp 0 / Kg, Rp 3,630 / Kg, Rp 5,984 / Kg and Rp 5,932 / Kg and the value of Farmer's share in patterns I, II, III, IV respectively - 100%, 63%, 39% and 42% respectively, Marketing Efficiency based on the proportion of the total Margin in pattern I of 0% including the efficient category and patterns II, III and IV each of 38%, 62% and 59% are in the less efficient category. . The results of multiple linear regression analysis indicate that the independent variables, namely farmer prices, consumer purchase prices and marketing costs are factors affecting marketing and marketing management. There are differences with marketing marketing standards.