The Analysis of Tourist Visit Decision to Tanjung Lesung

Abstract

The objectives of this study are to clarify and to know the influence of motivation in variable escape motive, relaxation, enjoying natural resources, and beauty of nature on tourists visiting decision to Tanjung Lesung. The population used in this research is the people that ever go to Tanjung Lesung for recreation, and the sampling method used is convenient sampling. The number of samples is 100, and a questionnaire was used to collect data. The data analysis method used is multiple regression analysis to know the influence of independent variables on the dependent variable. The result finds that the escape motive variable does not significantly influence tourist visit decision, but the variables relaxation, enjoying natural resources, and beauty of nature significantly influenced the decision of tourist visit. Developing Tanjung Lesung as a tourism destination could focus on its natural beauty, accessibility, and infrastructure. Suggestions from this research indicate that in developing Tanjung Lesung as a tourism destination, priority should be given to improving infrastructure, accessibility, and providing adequate facilities.