Inteligencia de negocios y minería de datos aplicado a la industria refresquera

Abstract

This paper summarizes the development of a data mining solution for business intelligence applied to the channel detail in a soft drink industry. The aim is to develop the analysis, design and construction of a solution based on the guidelines on the CRISP-DM methodology. The solution of business intelligence used has a data mart with consolidate information, which allows users to quickly acces the corresponding commercial indicators information so the users can make decisions that match the reality of the business.