The mechanism for collecting social capital at retail traders in the PG-Asembagus Market

Abstract

This paper porpused to describe the mechanism of collecting social capital at retail traders in the PG-Asembagus market used a qualitative approach. The location of this research was the PG-Asembagus market. The method of determining the subject of research using purposive sampling method. Data collection techniques or information used the method of in-depth interviews and observations. The data analysis technique used the interactive model of mile and hubertman analysis. Whereas to fulfill validity of the data in this study used triangulation techniques. The results of the research are social capital formed from the interaction between retailers in the PG-Asembagus market and customers have economic benefits that can be used as economic capital for these business people. It meant this social capital had turning into economic capital. The economic benefit of this social capital is in the form of basic food savings packages implemented by retail traders in the Asembagus PG market. The mechanism for collecting social capital is carried out by implementing a basic food savings package, where the collection process is obtained from paying members from a range of Rp1,000-Rp5,000 per day for 315-317 days. The money collected is used by business people as capital for their business.