College Students Consumption Behavior Under the Background of E-Commerce and Smart Logistics Technologies

Abstract

The impact of online systems and processes worldwide makes online purchasing popular. College students are among the possible buyers of E-commerce. This study looks at the characteristics that influence college students’ online purchase intention in one of Chinese quickest cities. With smart logistics, it is possible to follow the transportation and dispatch of goods and services in almost real-time. Smart logistics has long been implemented by e-commerce enterprises, taxi apps, and food delivery services. The student’s Consumption Behavior Approach (SCBA) is suggested in this article. The survey collection is analyzed to group the learner’s research on online activityand smart logistics technology. Because the sample group is thus tiny, approaches are used. The findings reveal that fun, risk, and cultural pressure substantially influence pupils’ online buying behavior. SCBA grouping produces three behavioral sections: that mostly impacted by social power and perception of risk, that features by pleasure and online trust.